What Problem Do You Solve?

What Problem Do You Solve?

Every business exists to solve a problem. What problem do you solve?

Here's a tip: the more personal and emotionally connected you can be to your audience's problems, the more successful you'll be in selling your products and services.

How Are You Uniquely Qualified?

What makes you uniquely qualified to deliver your product or service? Think specifically about the ideal people you want to work with and what about your experience, approach, process, etc makes you better than anyone else in the market.

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